Today we’re going to be talking about advertising in indie games. A lot of people say that advertising is dead in indie games. I hear a lot of people say advertising doesn’t work. I hear a lot of people say, “Tim, I put $50 in Facebook and I got three downloads and it didn’t work.” Well I am here to tell you whether advertising works in any games. Rather than keep you in suspense, I’m going to give you an answer now. I’m going to say, YES, IT DOES. But I need to show you the right way to advertise games. For me to tell you that it works and then you try it and it doe not work for you, we’re going to have a conflict of opinion there. So I need to show you how professionals, how actual advertising agencies, how marketing companies set up advertising and how it works. Here’s the basic process. If I’m running ads for my game, the ads are going to go to a landing page. The whole point of a landing page is to get people to click on … [Read more...] about Indie Game Advertising
New ways to advertise
It’s a scary time for YouTubers: YouTube’s community guidelines are changing seemingly on the fly, demonetization is affecting a large number of creators and the future of the platform that many people call home is uncertain. Creators don’t want to leave YouTube, but they are trying to figure out what’s next. Maybe the answer isn’t finding a new home, but a new browser. Brave is an open-source web browser that YouTubers are using in wake of the platform’s evolving policies. Created by Brian Body and Mozilla co-founder Brendan Eich, Brave’s design is based on Google’s open-software, source code program Chromium. Unlike Chrome, Firefox, Internet Explorer, Safari or any other mainstream browser, Brave was built to block intrusive ads and create a less chaotic online experience. Included within the browser is Brave Payments, which the company introduced in beta in September 2016. The idea behind the Payments tool is that users should be … [Read more...] about What’s Brave, YouTubers’ new favorite browser?
Capcom may have just found the best way to advertise Monster Hunter: World. According to a company’s announcement, they’ll give $70000 to anyone that sends them solid proof that some notorious monsters such as Big Foot and the monster of Loch Ness do exist. Though unconventional, Capcom encourages you to hunt for some mythological creatures and why not earn some cash out of it. Laura Kelly, Senior PR Manager for Capcom has made the announcement, saying that they reopen the cases of ten “real” monsters such as Big Foot, the Loch Ness monster, the Sirens, the Chupacabra, the worm of the death of Mongolia and so on. It reads: When we planned to launch Monster Hunter World, we could not help thinking about the monsters of the reality we all heard about when we were kids. We were confronted with Jon Downes, the greatest hunter of real monsters on the planet, who inspired us to reopen the investigation of ten creatures, also setting a size to really … [Read more...] about Capcom Will Reward You With $70000 To Hunt Down Monsters Like Big Foot Or Chupacabra
Last week, I got some play time with Civilization 6’s forthcoming expansion, Rise and Fall. My demo was only 150 turns long, but I played a few games and am starting to get a sense of what the expansion’s gameplay changes actually mean. That said, many of the changes really affect mid- and late-game situations, most especially in regards to diplomacy. So, let’s take a look at developer Firaxis’ new ideas. Eras and Golden Ages Golden Ages make a welcome return, but they’re a lot different from the systems used in previous games, like Civilization 5. Instead of being tied to population happiness, they are a product of certain achievements. The new system seems geared to encouraging big projects, like Wonders, but it’s also tied to combat. I managed to win a golden age by building a city near a natural wonder and earning a Great Person. But most of my points came from destroying barbarian camps. Each time I do something good, my era score goes up. … [Read more...] about Civilization 6: Rise and Fall adds new perils to world domination
Logan Paul’s horrific video of a dead body in Japan’s “suicide forest,” and YouTube’s failure to moderate it properly, has raised sharp criticism about how the streaming channel moderates content from its top creators, if at all. How did the video make it near the top of YouTube’s trending list? Why didn’t YouTube respond when users first flagged the video? Why didn’t YouTube remove a video — of a man who had recently committed suicide — instead of waiting for Paul to remove it himself? We still don’t have answers for these, but I’m more concerned about the lack of action YouTube has taken since the video was removed. YouTube is a platform stacked with controversial creators, who consistently test the boundaries of what’s acceptable and what isn’t. Only a few creators have faced YouTube’s wrath and attempts to isolate them. YouTube’s behavior is not necessarily a double standard; it’s … [Read more...] about YouTube is playing favorites, and it all comes down to advertisers