YouTube has a mission: help make their creators money — but not exclusively through ads. At VidCon last week, the company announced a number of new alternative monetization updates rolling out over the next few months that will help creators get paid for their content. The strategies, which included helping creators to sell merchandise, channel memberships and providing subscribers with exclusive content, were instantly compared to Patreon and Twitch. Patreon allows its users to charge a subscription fee to members for exclusive content. Twitch sells memberships for $4.99 (the same price as YouTube’s new channel memberships) and provide subscribers with exclusive emotes or badges (something that Youtube will now do with channel memberships). YouTube’s Rohit Dhawan, senior director of product management at YouTube, didn’t acknowledge the similarities between the two membership programs in an interview with Polygon. Dhawan said channel memberships were instituted … [Read more...] about Monetization: How Twitch, YouTube and Patreon work for creators revenue
How do youtubers get paid
Let’s talk about what YouTube is for a few minutes, because there seems to be some confusion about this online. That’s not surprising, because it’s unclear whether Google is sure about what YouTube is, or what Google would like it to become. Here’s the question you want to ask yourself if you want a long and fruitful career on YouTube: How is what I’m doing benefiting Google? But before we move on, let’s answer the biggest question: What is YouTube? YouTube is a pretty amazing service where anyone can upload a video, for free, and share it with anyone or everyone, and in some cases the platform may help them find an audience. What gets promoted and when is decided by an ever-shifting algorithm that you will never have direct control over, and ads that may or may not be placed on your content depending on whether YouTube believes you should be monetized. It’s easy to forget how radically YouTube changed the way we think of the internet as a … [Read more...] about YouTubers are now just Uber drivers who might get rich
It’s a scary time for YouTubers: YouTube’s community guidelines are changing seemingly on the fly, demonetization is affecting a large number of creators and the future of the platform that many people call home is uncertain. Creators don’t want to leave YouTube, but they are trying to figure out what’s next. Maybe the answer isn’t finding a new home, but a new browser. Brave is an open-source web browser that YouTubers are using in wake of the platform’s evolving policies. Created by Brian Body and Mozilla co-founder Brendan Eich, Brave’s design is based on Google’s open-software, source code program Chromium. Unlike Chrome, Firefox, Internet Explorer, Safari or any other mainstream browser, Brave was built to block intrusive ads and create a less chaotic online experience. Included within the browser is Brave Payments, which the company introduced in beta in September 2016. The idea behind the Payments tool is that users should be … [Read more...] about What’s Brave, YouTubers’ new favorite browser?
YouTube is currently facing a problem that Twitch is finally beginning to address. Both companies want to increase transparency between executives and their core creator base, but YouTube isn’t taking any tangible steps to ensure that happens. Twitch and YouTube’s updated code of conduct effectively come down to one philosophy that all users are expected to abide by: Don’t be a jerk. The difference is that Twitch explains what it might look like to be a jerk, while YouTube is much more vague with its rules. Whereas Twitch then reiterates what some of those actions may be, there’s plenty of room for interpretation within YouTube’s rules. Therein lies the problem. Robert Kyncl is YouTube’s chief business officer, and he oversees the platform’s creators. Kyncl sat down with longtime YouTube creator Casey Neistat to talk about the company’s new guidelines and ongoing problems facing creators. Kyncl told Neistat the company listens to all … [Read more...] about YouTube needs to be more transparent with its creators
YouTube’s creator base is at opposite ends over a series of new monetization guidelines thatthe company instituted yesterday evening. YouTube’s new rules state that creators must now accrue 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join YouTube’s Partner Program and qualify for monetization. This is a big change from the company’s previous rules put in place last year that allowed any channel with 10,000 views to apply for the Partner Program. The change will allow for fewer competition among creators applying for monetization, as the rules are designed to restrict the number of those eligible for advertising on their channel. For those who post four or five videos a week, accruing that much channel view time and subscribers shouldn’t be too difficult, based on the company’s findings. Not all creators feel that way, though. YouTube, Twitter and Facebook became stomping grounds for angry creators, who … [Read more...] about YouTube’s lesser-known creators worry for the future after major monetization changes (update)