Certain game companies have established themselves as monoliths of the industry. For years, no matter what lousy PR they’ve received, it never seemed to affect their numbers. As other studios have disbanded or been absorbed, these huge companies have continued to make more and more profits. However, in the last year, we’ve seen the public perception of conglomerates like EA, Bethesda, and Blizzard splinter to the point where even these giants are starting to reel. In the last few months, in particular, we’ve seen PR blunders that would cause smaller companies to close occur with the Battlefield, Fallout, and Diablo franchises. The latest entries in each of these series have been subject to corporate decisions that seem out of touch at best and apathetic at worst. Unlike before, though, fans aren’t going silently. With the snowball effect of bad press over the years, have these companies reached their “too big to fail” moment, where they’ll be … [Read more...] about Is Gaming Having its “Too Big to Fail” Moment?
Failure to launch watch online
A LIFE-SAVING feature on Apple's latest smartwatch "could take years" to arrive in the UK. The new Apple Watch 4 is capable of taking an electrocardiogram (ECG), but strict regulations mean Brits may not be using it any time soon. An ECG can detect life-threatening heart rhythm problems, so the ability to take one from your wrist "in 30 seconds" could genuinely prevent UK deaths. The Apple Watch 4 already has FDA approval in America, and plans to launch the feature "later this year" in the US. But Apple needs to seek a separate go-ahead from a UK regulator to offer wrist-based ECGs here. And a new report by tech blog 9to5Mac suggests it could take a while. The Medicines and Healthcare products Regulatory Agency (MHRA) told 9to5Mac that the initial process isn't necessarily complicated. "ECG devices for self-monitoring are classified as class 2a and the manufacturer will require a notified body to carry out a conformity assessment," they said. "The most common assessment route is by … [Read more...] about Apple Watch 4’s ECG feature is a literal live-saver – but could take YEARS to arrive in UK
HUAWEI has confirmed plans to launch a "foldable" smartphone – just like rival Samsung. Importantly, the announce come just as Apple launches its own flagship smartphones for the year, the iPhone XS and iPhone XS Max. Huawei is currently the second biggest smartphone maker in the world, book-ended by Samsung (in first place) and Apple. But the smartphone game is tough, with phone makers struggling to create new features to hook customers in. In a bid to snag top spot, Huawei rolled out its deputy chairman Ken Hu to announce a surprise smartphone. The handset, Hu says, will support super-fast 5G network speeds – and even have a foldable display. "In our first [5G] smartphone we're going to introduce a foldable screen," said Hu, speaking at the World Economic Forum, filmed by Telecoms. Hu also confirmed that the phone would arrive in the middle of 2019, although failed to give an exact date. Huawei actually teased the prospect of a folding smartphone earlier in the month. … [Read more...] about Huawei launching a ‘foldable’ 5G phone to rival Apple’s new iPhone XS
NOT all Apple smartphones are born equal – some iPhone models are simply more likely to fail than others. A new report reveals that the worst offender is the iPhone 6, while Apple's new iPhone 8 Plus and iPhone X came out on top for design toughness. Meanwhile, ALL iPhones fared better than Samsung... A security firm called Blancco – which helps retailers erase data from phones – revealed the findings in a study. Blancco tracked failure rates for smartphone models by working with retailers and mobile carriers, looking at data for when phones were brought in for repair – and why. It turns out that Apple's iPhone 6 has a staggeringly high failure rate of 22%, which means a part goes wrong with every one in five sales. And the toughest Apple blowers were the iPhone X and iPhone 8 Plus, both of which had very low 3% failure rates. Most iPhones actually fared pretty well in the study, with only two models clocking failure rates above 10%. It's encouraging that both … [Read more...] about iPhone 8 Plus and iPhone X are the least likely Apple handsets to break – but which is MOST likely to stop working?
XBOX and Nintendo are laying into Sony's PlayStation in a new video advert. The rival console makers are promoting their cross-play features – which lets users play Fortnite and Minecraft against people on different consoles – to mock Sony for not offering the feature for PS4 gamers. The ad shows an Xbox gamer and a Nintendo Switch player enjoying a shared game of Minecraft, despite using different consoles. It takes aim at Sony, which is currently embroiled in a major row over its failure to support cross-play. Right now, Minecraft and Fortnite gamers can play against each other if they own an Xbox, PC, Nintendo Switch or iPhone. But if you've got a PS4, you're completely shut out from playing against Xbox players on both Minecraft and Fortnite – and any other multiplayer game, for that matter. This has sparked fury among PS4 owners, who feel like they're getting a rough deal from Sony. It's even sparked the creation of a popular hashtag, #BlameSony, which is used by … [Read more...] about Watch Xbox and Nintendo troll PS4 gamers over Fortnite with this new joint TV advert