2018 has seen an increased interest in augmented reality as the technology becomes more easily available to users everywhere. In a nutshell, augmented reality(AR) works by layering 2D or 3D virtual content on top of real world locations and objects, which can be accessed using smart devices such as phones and tablets and also wearable technology such as smart glasses. Unlike virtual reality games and apps that need investment in dedicated headsets, augmented reality apps can work on commonly available smartphones and headsets. This paves the way for widespread distribution of AR apps. Consumer adoption of AR has created a thriving market for AR applications across all sectors, from popular social networking apps like SnapChat to product promotion apps like IKEA’s catalogue. Geo-location based augmented reality apps AR technology can be broadly classified into four types : Marker-based AR Marker-less or location based AR Projection based AR Superimposition based AR Most AR apps … [Read more...] about How Geo-location based augmented reality apps function?
Apple's unveiled two new augmented reality camera apps for iOS 12, including a native measuring tool and one from the world's biggest toy maker Lego. The tech giant's Senior VP Craig Federighi announced the new software onstage at the WWDC event. First up is Measure and, true to its name, it's a measuring tool – but that's not all. It also uses object recognition to detect shapes like rectangles, has a levelling feature and can measure in 3D too. And it'a all thanks to ArKit 2.0, the upgraded version of the company's AR platform, with Tim Cook previously describing augmented reality as "a big idea like the smartphone." Apple: We’re the first company to ever measure length. We’ve created the world’s first device for measuring distances. It’s never been done before. But we just did it.pic.twitter.com/VUrmu8l6Lk— Brian Onorio (@brianonorio) June 4, 2018 Apple revealed iOS 12 will include improved face tracking, realistic rendering. 3D object … [Read more...] about Apple unveils new Measure and Lego augmented reality camera apps powered by ArKit 2.0 update in iOS 12
AUGMENTED reality is all the rage these days – but what is it, and how does it actually work? Here's a complete guide to AR, including how it's different from VR, and how you can start playing with augmented reality today with the best iPhone and iPad AR apps. What is augmented reality? Augmented reality, or AR, is a type of technology that overlays computer graphics onto the real world around you. For instance, Microsoft's HoloLens is an AR headset that lets you see things that aren't really there. So it can create a virtual game of Minecraft on a real-world table in front of you, simply through computer-generated visuals. And some iPhone or iPad apps work using AR too – like the cute creatures you see in the popular Pokémon Go mobile game. It's simply "augmenting" the world – adding to it, without shutting it out. How is augmented reality different from virtual reality? Augmented reality is about adding computer-generated items to the your field of view. … [Read more...] about Best AR apps for iPhone and iPad revealed – a simple guide to augmented reality for beginners
As reported by Wired, toy companies have revealed new products utilizing augmented reality during the New York Toy Fair last week. With the rise of AR apps and games, companies like Hasbro and Mattel are following suit by utilizing the same technology in their toys. Whether AR is integrated with stuffed animals or board games, all it takes is a smartphone to access the tech. As co-founder of Merge (a company specializing in VR/AR content for kids) Andrew Trickett explains to Wired, AR demands less hardware than a traditional VR headset. For example, Merge developed its 6DoF Blaster which uses a smartphone to create digital targets kids can run around and shoot at, akin to playing laser tag. The appeal in AR toys lie in having kids be active and mobile, as opposed to glued to a television. This has prompted companies to start designing AR gadgets that merge the physical with the virtual, from AR integrated picture books to … [Read more...] about Toys of the future will be designed for augmented reality
Gree has rebranded and expanded its virtual reality fund as it gears up for a second round of investments. The 'GVR Fund' was launched back in April 2016 to help virtual and augmented reality developers find their feet. Gree initially only committed $12 million to the program, but eventually went on to sink $18.3 million into 17 companies, primarily based in North America. Now, the Japanese outfit wants to broaden the initiative to include more mixed and augmented reality projects. As such, it will now be known as the 'GFR Fund,' and will focus on investing in various early-stage virtual, augmented, and mixed reality startups. "We believe that virtual and augmented reality have the power to alter people's lives by completely changing the way of interaction between people and computer which has been trapped in small, square screens," reads the GFR Fund website. "We help talented entrepreneurs, who share … [Read more...] about Gree rebrands VR fund as focus shifts to mixed and augmented reality