UPDATE 06/09/20: EA has now removed in-game ads from UFC 4 after fans flooded the company’s social channels with complaints. In a statement to Eurogamer that was also posted on Reddit , EA said: “Earlier this week, the team turned on ad placements in EA SPORTS UFC 4 that appeared during the "Replay" moments in gameplay. This type of advertising inventory is not new to the UFC franchise, though we have typically reserved displaying ads to specific main menu tiles or Octagon logo placement. “It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. The advertisements have been disabled by the team and we apologize for any disruption to gameplay that players may have experienced. “We realize that this should have been communicated with players ahead of time and that’s on us. We want to make sure our players have the best possible experience playing EA SPORTS UFC 4, so ad integration in the Replay and overlay experience will not be reappearing in the future. Thank you for your continued feedback on EA SPORTS UFC 4.” Original story follows. ORIGINAL STORY 05/09/20: EA has sparked a fresh fan backlash after adding… Read full this story
- Star Wars Battlefront II game faces further backlash
- City's midfielder Vieira warns of United 'backlash'
- Phelps gets gold in social media at London Games
- Barca win as Depor fan death shocks La Liga
- 90% of Vietnam fans vote to reject EPL offer
- Spanish exiles adding some steel to World Cup squad
- Social News 29/1
- BUSINESS IN BRIEF 25/7
- Vietnam catches 'the fever'
- BUSINESS IN BRIEF 4/4
EA responds to fan backlash to in-game ads in UFC 4 have 257 words, post on www.eurogamer.net at September 5, 2020. This is cached page on Game Breaking News. If you want remove this page, please contact us.