Goop is heading to the Bay Area.
Gwyneth Paltrow’s lifestyle brand — known for products like rose quartz face rollers and advice on “how to be a super attractor” — has a pair of debuts destined for the bay this November. The In Goop Health wellness summit is coming to Craneway Pavilion in Richmond November 16, and Paltrow and co. will open their first permanent San Francisco Goop Lab boutique on Fillmore Street in November.
Like previous In Goop Health events held in Los Angeles, New York and London, CEO Paltrow and chief content officer Elise Loehnen will host the San Francisco edition, where the agenda features panels and workshops, as well as healthy food, a wellness boutique and a clean-beauty shop.
Tickets, starting at $1,000, are available for purchase on goop.com.
Hot topics for the East Bay summit, In Goop Health’s eighth symposium, include sustainability and innovation, stress reduction, race, connection and money. The day will close with a fireside chat between Paltrow and spiritual leader, author and 2020 Democratic presidential candidate Marianne Williamson.
“In Goop Health takes our content offline and gives our community an opportunity to come together and explore their mental, physical and emotional selves in a high-touch, envelope-pushing way,” Loehnen says.
San Francisco is one of Goop’s most engaged markets, fourth among U.S. cities as a source for Goop.com site traffic, so the Bay Area was a natural fit for a summit — and a permanent retail location.
Goop Lab Fillmore is expected to open its doors at 2121 Fillmore Street in November.
Currently being Goop-ified by New York design firm Ronen Lev, the 1500-square-foot space will be the company’s fifth brick-and-mortar, joining other permanent storefronts in Los Angeles, New York, London and Montecito’s Rosewood Miramar Beach hotel.
Local shoppers are in for a sharply curated boutique filled with an ever-changing selection of luxury products, including clothing, accessories, beauty items, gifts and homewares that reflect the merchandise mix and label assortment available at Goop.com
While this will be the company’s first long-term home in the city, it has set up shop here before. Goop first popped up for three weeks in May 2016, when Goop MRKT took over the Frank Lloyd Wright-designed architectural wonder at 140 Maiden Lane. During last year’s holiday season, Goop GIFT decked out a Fillmore storefront for a month, bringing its chic annual holiday gift guide to life.
“On Fillmore, we found that the foot traffic was strong and customers were interested in shopping, attending events and building community,” says Melanie Ramer, Goop’s vice president of retail. The San Francisco shop was the company’s strongest GIFT location, with sales coming in 26% above projections.
Now, a year later, Goop is preparing to christen a permanent Fillmore Street home, just blocks from that temporary one and in the same month that Paltrow herself will come to town for In Goop Health.
Among the local experts tapped for the summit are: B.J. Miller, palliative care physician at UCSF Medical Center (and Oprah favorite); Rhonda V. Magee, professor at University of San Francisco’s School of Law; April Gargiulo, founder of cult skincare brand Vintner’s Daughter; and Shauna Shapiro, PhD, mindfulness and compassion expert.
The Bay Area, Loehnen says, is home to many of the doctors, scientists, professors and business people leading the global conversation about what it means to be well. “These same folks are perpetually pushing against the status quo and either disrupting or evolving the way we’ve thought about, and continue to think about, the world — whether it’s the effects of psychedelics on trauma or how bias shows up and subverts our society.”
For the event’s activations and workshops, she adds, they try to strike a balance between local experts and visiting talent that a Bay Area audience wouldn’t normally have access to. Gwyneth’s London-based facialist, for example, will teach a facial massage workshop with techniques that people can practice at home.
“We like to give people tangible lessons they can take with them,” says Loehnen.
Word is, the gift bag is pretty great, too.
For more information, visit goop.com/ingoophealth
Gail Goldberg is a writer based in the Bay Area. Email: [email protected].
- Bay Area workers take second jobs to get by
- In Bay Area, small retail struggles while tech booms
- Guy Fieri says he will do whatever it takes to keep Kevin Durant in the Bay Area
- So ‘Wicked’: Exploring musical’s deep Bay Area roots
- Gwyneth Paltrow’s Goop is going to Nantucket
- Gwyneth Paltrow forgot she was in a ‘Spider-Man’ movie
- 7 amazing Bay Area things to do over July 4th weekend
- Gwyneth Paltrow’s goop lands on Nantucket next month
- Jack Dorsey Is Gwyneth Paltrow for Silicon Valley
- Gwyneth Paltrow's Goop brand to open Nashville store
- Gwyneth Paltrow’s goop washes up on Nantucket
- Gwyneth Paltrow Wants to Know If Men Are ‘Crystal-Curious’
- Why Gwyneth Paltrow’s Intimacy Coach Supports Marital Separation
- 12South lands Gwyneth Paltrow retail shop
- Gwyneth Paltrow, Curtis Stone host summer soiree in Nantucket
- Gwyneth Paltrow defends living apart from husband Brad Falchuk
- Is Poosh the New Goop?
- New Bay Area home style: Bring on that stylish, cozy comfort
- For the wealthy, Bay Area housing costs are actually declining
- 8 great independent book stores in Tampa Bay
Gwyneth Paltrow to bring new Goop store and wellness summit to the Bay Area have 931 words, post on www.sfchronicle.com at October 3, 2019. This is cached page on Game Breaking News. If you want remove this page, please contact us.