Five tips for ending an event with a bang When it comes to events, your desired results at the event’s end is your guiding star. Did your event land new clients? Build a mailing list of potential customers? Cement relationships with current customers? Increase visibility and executive thought leadership? Raise product sales? Capture attendee contact information? None of this will happen unless you focus on the end first. Thorough and detailed planning, SNAFU anticipation, measurement and precise execution are crucial, but the outcomes are really all that count on the scorecard. 1. Plan the plan How will you know you reached your goals and objectives when the event is over? You will achieve success if, from the first day of conceptualizing and planning the event, you create a mission statement and list goals that you will measure and recap at the event’s end. “From day one, always be thinking about the end of an event,” says Teresa Sandros, Bliss Events owner. Smart event planners meet early and often with their teams and vendors. Together, they mentally walk through the minutia of the event. No detail is too small to consider, from discussing what might go wrong, developing a backup plan,… Read full this story
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