Joleen Soo flicked through racks at the launch of Hong Kong’s first “pre-owned” designer warehouse, stopping to examine Prada and Dries Van Noten outfits with tags showing up to 95 percent off their retail price. Soo, founder of sustainable brand consultancy Catalysta, is just one of a growing flood of young Hong Kong residents frequenting a walk-in warehouse in the industrial Wong Chuk Hang area – and spurning the old Chinese superstition that second-hand clothes carry bad luck. “I would buy these amazing pieces and bring them home over the holidays, and my mum would be horrified,” remembered Soo, who discovered vintage stores while studying in America. In the United States, the resale clothing market has grown 21 times faster than the retail market over the past three years, according to data analytics firm GlobalData. The world’s largest online thrift store thredUP predicted in March that the second-hand clothing market in the United States would be larger than fast fashion by 2028. Even consulting firm McKinsey said in a report in November that it foresees “the end of ownership” in fashion, as pre-owned, refurbished, rental and repair models evolve. But in Hong Kong – a city that thrives on luxury… Read full this story
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