Since Black Friday sales first began almost twenty years ago, heavily discounted big screen TVs have become an iconic part of the experience. This Black Friday is no different, with many retailers already offering hundreds of dollars off of the biggest and best TVs on the market one day before the main event. Here at Digital Foundry, we’ve rounded up all of the latest deals on the 4K and 1080p TVs so you should actually consider, so you don’t need to wade through the hundreds of potential deals yourself.
We’ll keep this page updated throughout the Black Friday shopping season, culminating in Black Friday itself on November 23rd and Cyber Monday three days later. Whether you’re in the US or the UK, you should find some incredible deals on this very page – and if nothing grabs you, check back later for the latest additions!
We’ve split the page into three sections: high-end OLED 4K TVs, mid-range 4K TVs and budget 4K TVs. All are 4K HDR-capable sets, as we believe it’s not worth upgrading to a new TV without these two features, even at the very lowest end of the market. Within each section, you’ll see selections from US and UK retailers to suit you.
The best OLED 4K TV deals this Black Friday
Here are the best OLED TVs we’ve been able to find for sale this Black Friday. OLEDs are great because they offer infinite contrast, courtesy of organic cells that can turn off completely – something LED TVs can only mimic. They also offer great viewing angles and brilliant colour, which helps to justify the relatively high prices that these TVs command. At Black Friday, you’ll get your best chance to snag an OLED at a good price – so take a look at what we’ve found!
LG C8 OLED 55″ for $1696 (was $2496)
The LG C8 is the best TV for 4K HDR gaming thanks to its incredible contrast, low input latency and excellent motion processing – and it’s on sale thanks to Black Friday. This 2018 TV offers better peak brightness than its 2017 predecessor and works very well for non-4K content too, thanks to clever upscaling options. While many smart TVs are somewhat annoying to operate, webOS on the LG C8 is fluid and responsive – a joy to use. All in all, the LG C8 is an absolute triumph that was well worth its original $2000+ price tag – and at its new lower price, it’s a no-brainer.
LG B8 OLED 55″ Certified Refurbished for $1499 (was $2299)
This certified refurbished version of the LG B8 is offered by Walmart and lets you net a great price on a high-end 2018 OLED. The B8 model has the same amazing OLED screen as the LG C8. The B8 comes with last year’s alpha 7 processor instead of this year’s alpha 9 processor, but unless you’ve got the two TVs next to each other you’re unlikely to notice the difference this makes to responsiveness. All in all, a great deal for anyone working to a budget that still wants the best OLED screen on the market!
LG B8 OLED 55″ for £1299 – was £1799, save £500
The LG B8 has the same gorgeous OLED screen as our top 4K HDR TV pick, the LG C8 OLED, but comes with a worse stand and last year’s processor instead of this year’s. That doesn’t make a big difference in daily use, but it makes a massive difference to the price – you’re looking at a TV that’s £400 cheaper than the flagship model of the same size! You can also find the LG B8 on Amazon at the same discounted price, but we recommend getting this one from John Lewis to take advantage of their five year warranty.
Sony Bravia AF8 OLED 55″ for £1899 – was £2299, save £400
The Sony AF8 OLED is a strong competitor to the LG C8, boasting a beautiful OLED screen and slightly better motion handling for low-fps content. It also offers very low input lag with the HDR mode enabled – although its input lag is worse than the LG C8 for non-HDR content. Its Android TV OS is another point of differentiation, providing an unrivalled number of apps and a good degree of customisation if you’re willing to experiment. All in all, a reasonable buy at £400 off!
The best mid-range 4K TV deals this Black Friday
These mid-range TVs are at a nice middle ground, offering good quality panels and some nice features at a dramatically lower price than the flagship OLED models. Here are the current highlights we’ve spotted.
This is Samsung’s entry-level QLED TV, offering the richer colours and better contrast of the higher-end TVs at a more affordable price – and it just got way cheaper, with Amazon slashing the 2018 65-inch model by $900. The Q6F is great for gaming thanks to its extremely low input lag, excellent contrast and high peak brightness. Variable refresh rates are also supported, i.e. FreeSync, which is great news for anyone with an Xbox or a gaming PC that uses an AMD graphics card. All in all, a great gaming TV for a very attractive reduced price.
Samsung 55NU8000 55-inch 4K HDR TV for £719 (was £1399)
We’ve checked around and this is the cheapest price available for the 55-inch version of Samsung’s excellent NU8000 telly. We’ve named the NU8000 ‘the best value TV for HDR gaming’, thanks to its good HDR support, FreeSync support for Xbox One and PC, and some of the lowest input lag we’ve seen from a 4K TV. £719 is the cheapest the TV has been thus far, and with Amazon’s excellent support you might even be able to get a refund if it’s later offered for a slightly cheaper price within the next week or so. Either way, you’re getting a top-notch 4K TV that doesn’t cost the earth. Amazon has more Samsung TVs on offer at various sizes, but the 2018-era NU8000 seems like the pick of the litter.
The best cheap 4K TV Black Friday deals
Cheap 4K HDR TVs tend to sell out fast whenever they’re reduced, but if you can get them in time, you’ll be rewarded with a sharp-looking TV that may lack a few features compared to mid-range and high-end options but still gets the job done. Here are some of the best deals on 4K HDR TVs that we’ve found so far.
Vizio 60-inch D-Series 4K HDR TV for $598 (was $700)
This Vizio TV offers reasonable image quality and the 4K HDR functionality that modern TV-watchers crave at a price most can afford. If the bleeding-edge P-Series Quantum is a little out of your price range, this is a strong budget alternative.
The TCL 55S405 is a solid budget option, offering reasonable picture quality, a responsive Roku smart TV interface and a massive 55-inch span for just $350 after a Black Friday discount from Walmart. There are only a few units left, so move fast on this one.
LG 55UK6300PLB 55″ for £449 – was £749, save £300
We selected the UK6300 in our ‘Best 4K TVs for HDR gaming’ article, where we noted a 40-inch version of the TV is a nice budget choice for HDR gaming in smaller spaces. This 55-inch model is considerably larger, of course, but it’s still a great 4K TV for the money – especially at this deal price of less than £450. For gaming, the UK6300 is a strong choice at its price point, thanks to very low input lag in game mode, which was measured at less than 12ms at both 1080p and 4K, both in HDR and SDR content.
Looking for more than just TVs? See all of our Black Friday 2018 tech deals, including PC hardware and peripherals.
Black Friday TV buyer’s guide
Not sure what TV to pick? Take a look at our recently updated recommendations for the best 4K TVs for gaming.
Choosing a good TV can be difficult – there’s quite a bit of jargon and loads of different models to pick from, including models that are made just for Black Friday sales! Here’s what you need to know to pick the perfect TV for Black Friday.
Master resolution. Resolution refers to the number of pixels on a given screen given in width and height. A TV with a resolution of 4K (3840 x 2160) has four times the detail of a 1080p TV (1920 x 1080). The higher the resolution at a given size, the sharper and cleaner the TV can look, but the more it will cost. To benefit from a 1440p or 4K resolution when gaming, you’ll need a PS4 Pro, an Xbox One or a PC with a strong graphics card. You’ll also need 4K media to watch your new TV at its best – e.g. a 4K Blu-ray or 4K streaming via Netflix or YouTube.
Know your screen types. For TVs, OLED and QLED screens are the best you can get – OLED has infinite contrast and beautiful colours, while QLED TVs can get much brighter but can’t get as inky black as OLED. Both provide excellent image quality, albeit at a high price. IPS and VA screens are cheaper options that can suffer from narrower viewing angles, worse contrast and poorer colour reproduction – but the savings can certainly make these drawbacks worth it! TN screens are most commonly seen in gaming monitors, as they offer extremely low response times to ensure fast-moving scenes are reproduced cleanly.
Understand HDR. HDR refers to several standards for ‘high dynamic range’, which means both a high amount of contrast between the lightest and darkest pars of an image and a wider colour gamut. Seeing HDR requires both an HDR display and HDR content; many PC and console games now support HDR, and it’s possible to buy or stream HDR video as well. Monitors and TVs that meet the more stringent HDR standards, like HDR10 and DolbyVision, are worth looking for if you’re serious about HDR as many monitors have nominal HDR support, but don’t get bright enough to really benefit from the technology.
Learn about refresh rates. Many gaming monitors (and some TVs) can refresh higher than the usual 60Hz, meaning that their screen updates anywhere from 100 to 240 times per second. This reduces input lag significantly, making games feel more fluid and responsive. This is great for fast-paced games like shooters or battle royales. While some modern TVs can operate at 120Hz at 1080p resolution, this is only really helpful if you’re connecting your television to a gaming PC – almost all console games don’t support such high refresh rates.
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