FMI EducationTrack at Groceryshop helps you Prepare with the Six Digital Imperatives By Doug Baker, FMI Vice President, Industry Relations – Private Brands, Technology The “acceleration path” for online book and music sales was 15 years. That’s how long it took to move from 20 percent of consumers shopping online to what experts consider maturation, 70 percent. After that, things sped up. The next industry to go online, banking, only took 10 years to reach that point. Recent research prepared for FMI by Nielsen indicates it will take food retail only five to seven more years to reach 70 percent penetration. In other words, time is of the essence for food retail executives who wake up in the middle of the night to worry about how far along that acceleration path their companies are. “The Digitally Engaged Food Shopper” report spells out six significant digital imperatives that the industry must deal with to achieve its goal of a seamless and profitable omnichannel model. The imperatives range from “getting the right people in place in unduplicated organizational structures” to “fixing inaccurate master data” and “improving marketing and promotions.” If you are one of those food retail executives up at night worrying… Read full this story
Total Digital Maturation in Online Grocery Shopping Is Only Five to Seven Years Away have 211 words, post on world.einnews.com at October 2, 2018. This is cached page on Game Breaking News. If you want remove this page, please contact us.