The television set won’t be the only place to watch video of the
New York Giants and the New England Patriots this Sunday. For the
first time, U.S. football fans will be able to watch the Super Bowl
live on a computer or on a phone.
You may be wondering whether anyone without super-strength
eyesight would be able to follow the football on a tiny phone
screen. And what about the ads? After all, many people tune in more
for the commercials than for the game.
I got a chance to test the offering with a pair of playoff games
and last weekend’s all-star Pro Bowl. Although it’s impossible to
say what will happen Sunday, I have found the experience decent so
far, but no substitute for the big screen.
The phone offering is made possible through a collaboration
involving the National Football League, Comcast Corp.’s NBC and
Verizon Wireless. The nation’s largest wireless carrier had rights
to carry NBC’s Sunday night broadcasts live during the regular
season, as well as some games from the NFL Network and ESPN. The
post-season games broadcast by NBC are an extension of that
That means you’ll need service through Verizon Wireless to watch
on an iPhone or an Android phone (The game won’t be available on
the iPad). Unless you have the higher-speed 4G service through
Verizon, you’ll also need its V Cast video service, which costs $3
a day or $10 a month on top of your regular phone bill. A generous
data plan or a Wi-Fi connection will help you avoid additional
If you don’t have the right phone or wireless carrier, or if you
have a super-cheap data plan with low caps, you can watch for free
on a computer instead at NBCSports.com. You can interact with the
game more that way, but you won’t get the same commercials.
To get started on the phone, you need to install the NFL Mobile
software. The app is free; it’s the software’s live video that
requires V Cast. You can get the app on the phone through the
Android Market or Apple’s app store. Or you can go to
http://www.verizonwireless.com/nfl and enter your cellphone number.
A text message will be sent with a link to get your app. You can
also call the NFL by hitting the star key twice and dialing 635.
That will also get you a link via text.
The video is easy to find once you open the app.
You get the full NBC broadcast, including replays, announcers
and on-screen graphics. You also get the halftime show and national
commercials. NBC’s peacock logo came up when my local NBC station
was showing ads for local merchants such as car dealers and
As for the football, I was surprised how well I was able to
follow it. I wasn’t able to track the ball for some of the passes
and field goal kicks, but I was able to follow it on runs. Sure,
the ball is small, but your eyes are much closer to the screen. So
proportionally, it’s somewhat comparable to what you’d get standing
several feet away from the TV.
The video quality was adequate over a cellular connection. Some
of the players looked more like video game characters than real
people, reminding me of the early days of Internet video. Quality
improved with a Wi-Fi connection because more data can be sent
without worrying about congestion or data charges.
Video on the phone lagged the TV broadcast by about 30 seconds,
so don’t fall for any instant bets your TV-watching friends try to
make with you. If others are watching in the next room, be prepared
for cheers and jeers before you see the action.
Also, for the first half-hour, the app will ask you a few times
whether you are really there. The video stops if you don’t confirm
your presence. I found it disruptive, though Verizon says it’s to
ensure that people don’t inadvertently run up data charges.
And if you were able to snag tickets to the Super Bowl, don’t
expect to watch the game on the phone. Verizon will block the video
in and around the stadium to avoid overrunning its network.
Besides, if you made all that effort to be there in person, you
should be watching the field, not your phone.
The experience on the computer is different. Online video lagged
the TV broadcast by a full minute – enough for an interception and
As was the case with the playoffs and the Pro Bowl, online video
ads will replace the ones shown on TV. However, NBC says it will
make the television ads available on demand soon after they run, so
you won’t have to miss out on all the chatter about the best and
worst Super Bowl commercials. It’s also a place to go if you missed
one on TV. The phone won’t have commercials on demand.
Other extras on NBC’s video player include multiple viewing
angles. Besides the main television feed, you can watch from the
end zone or the sideline or a camera that locks in on the ”star”
– typically whoever has the ball. You can watch two feeds at once –
one in a smaller window within the larger one. You can also get
Twitter updates, players’ stats and more.
The Web player also lets you pause, rewind or start from the
beginning, just like a digital video recorder. With the mobile app,
you’re stuck with the live feed.
And with a good broadband connection, you don’t have to worry
about data charges.
One of the games I tested over a cellular connection used up 425
megabytes of data, including the halftime show. Fortunately, I was
able to keep an unlimited plan I had before Verizon started capping
usage for new subscribers. If you’re on the basic, $30-a-month
plan, one game will eat up a quarter of your monthly 2 gigabyte
allocation. There’s not much left for email, YouTube, Facebook and
other mobile time sinks.
Hardcore football fans might be thinking: ”Why would anyone
want to watch the big game on a phone or a computer screen?”
I agree there’s no replacing the experience on a thousand-inch
flat screen, with a bowl of chips and other artery-cloggers within
But I can think of a few scenarios where it could be useful. If
you’re en route to a Super Bowl party, you can have the game on in
the car or bus (not if you’re driving, please). You can follow
along on your device as you walk to the door for your pizza
Or if you’re with friends who couldn’t care less about the game,
you can have it on and still be with them – physically, at
Anick Jesdanun, deputy technology editor for The Associated
Press, can be reached at njesdanun(at)ap.org.
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