Tiger Woods had to be a happy man as he settled into a seat on
his private jet for the long flight home from Australia. His
successful comeback year was all but complete, and the rapturous
reception he received Down Under was a pleasant reminder of his
status as the most sought-after athlete in the world.
Not since the Beatles toured more than 40 years ago had the
Aussies laid out such a welcome. Woods got a $3 million check just
for showing up, the arrival of his jet was televised nationally,
and fans jammed every fairway and green just to be able to say they
As he headed out, someone mentioned he had never seen such a
frenzy at a tournament.
“I never have, either,” Woods said.
Always in control, he teased them with a vague promise he would
return. If he did, they could be sure it would be on his own terms,
and they could be sure the price would go up.
The flight finally over, there was some time to recharge before
capping the season with his own elite tournament in the hills north
of Los Angeles. In between, Woods would fuel the jet for a quick
trip to Stanford and induction in the school’s athletic Hall of
He appeared on the sideline that night as honorary captain of
the Big Game against California. For those lucky enough to be
holding cameras, it was the perfect photo op of what seemed to be
the perfect, blended All-American family.
The son of an African-American military man and Thai woman stood
in his red Stanford sweat shirt, holding a red Cardinal hat in one
arm and his 2-year-old daughter in another. His equally photogenic
Swedish wife, Elin, stood next to him, wearing dark glasses with a
scarf wrapped fashionably around her neck.
The day before, Woods had answered some questions for the 1.3
million followers of his Facebook page. The last one came from a
fan named Rupert in Houston, who wondered how hard it was to leave
his family and travel to tournaments.
“It’s very difficult to leave Elin and the children, and I’m
sure it’s only going to get tougher,” Woods replied.
Woods couldn’t have known how tough things were going to
The first indication outside the Woods household that things
might not be what they seemed came from the National Enquirer,
which ran a story in its Thanksgiving week edition alleging that
Woods was having an affair with a New York woman named Rachel
Uchitel, who has denied it.
Inside the house, though, it might have been different. Another
alleged mistress, Jaimee Grubbs, would later provide Us Weekly
magazine a voice mail she said came from Woods two days before
Thanksgiving, asking her do him a favor.
“Um, can you please, uh, take your name off your phone,” said
a man who identified himself as Tiger. “My wife went through my
phone and, uh, may be calling you.”
A few days later, people across the nation standing in lines to
buy things on Black Friday heard some startling news: Woods had
been seriously injured in a car accident outside his Florida home
and was taken to a local hospital.
For many, shock turned to relief when word came later in the day
that the accident and the injuries were minor and Woods was back
home recuperating. But the questions were already starting to
Where was Woods going at 2:25 in the morning? How could he wreck
his Cadillac Escalade so badly coming out of the driveway? Was it
possible he could have been drunk or on drugs?
Then came the first bizarre revelation. The local police chief
told The Associated Press that Elin had smashed in the back
passenger windows of the Escalade with a golf club, ostensibly to
help get her husband out.
The Florida Highway Patrol was curious to hear more. Inside the
Woods mansion, though, they were already hunkering down.
Troopers went to the home the day of the accident, only to be
told Woods was asleep. They arranged to come back the next day,
only to be told he was too sore to talk. When they came back a
third time, it was clear that no one would be saying anything. Not
to authorities, certainly not to the media.
The silent strategy had always worked well for Woods whenever he
didn’t want to discuss other issues, whether it was women at
Augusta National or his responsibilities to be a role model for
young African-Americans. He had always controlled the message and,
if he really wanted to make a point, it would be done in a clever
Nike ad or from the safe confines of his Web site.
But this was different. This didn’t just appeal to golf writers
or the mainstream media.
The other tabloids geared up to find whatever dirt the National
Enquirer didn’t. Celebrity Web sites were suddenly filled with
pictures of other women and tales which had never been told.
Helicopters hovered over his house in the gated community of
Isleworth, looking for video of something that would sell. His
mother was followed by paparazzi through an airport, and a small
army of media fanned out looking for anything Tiger-related.
Woods wasn’t giving them anything. He stayed out of public view,
saying nothing even as rumors flew and speculation intensified
about what he was doing when he drove wildly over a fire hydrant
and into a tree. There were even more questions about what his wife
was doing with the golf clubs.
His first public comments came the Sunday after the accident,
and they weren’t much, just a statement on his Web site saying the
accident was his fault and asking that it remain “a private
matter.” The next day he issued another short statement saying he
was withdrawing from his own tournament, sparing himself the
spectacle of facing media in Los Angeles who would be ready with
questions about everything except golf.
Woods almost certainly hoped that would be the end of it. The
events of Thanksgiving weekend may have been embarrassing – even a
bit humiliating – but Uchitel was denying she had an affair with
him, and authorities didn’t seem all that interested in pursuing
the backstory to the crash.
The next day, Florida state troopers dropped their probe, citing
Woods for careless driving and fining him $164. That bit of good
news was short-lived, however, as Grubbs, a Los Angeles cocktail
waitress, told Us Weekly she had engaged in a 31-month affair with
Woods and had the text messages and a voice mail to prove it.
Three hours after the voice mail appeared on the magazine’s Web
site, another statement was issued on Woods’ Web site, under the
almost comical headline “Tiger comments on current events.”
This was a more contrite Woods, apologizing for the first time
for unspecified “transgressions” and saying he had let his family
down. But he still stubbornly sparred from a distance with the
media encircling him, saying he had a right to privacy no matter
how high profile of a life he led.
“The virtue of privacy is one that must be protected in matters
that are intimate and within one’s own family,” Woods’ statement
read. “Personal sins should not require press releases and
problems within a family shouldn’t have to mean public
By now, events were clearly spiraling far beyond anything Woods
could have ever imagined. In less than a week he had gone from
being one of the most admired people in the world to a punch line
to jokes flowing freely in offices everywhere and on late-night
His popularity ratings were plunging. Crisis management experts
around the country crowded in front of news cameras urging him to
stop hiding behind Web site statements and come clean to the public
– and quick.
Still, there was no sight of Woods. The statements stopped, and
he remained in seclusion.
His alleged lovers weren’t so shy. Suddenly women began
appearing seemingly everywhere on Web sites and magazines to claim
they had affairs with Woods. Two became four, four began eight, and
by some counts 10 or 12 or more.
Worse yet, they didn’t mind sharing intimate details about the
alleged encounters. Soon, anyone with a computer or iPhone was
privy to what they claimed to know about Woods and what he liked to
do behind closed doors.
Woods spent almost all his life keeping score on the golf
course. Now people were keeping score on him.
Nothing, it seemed, could satisfy the insatiable appetite of the
celebrity media to find out more about Woods, and their reports had
no trouble finding an audience. Traffic to the biggest sites jumped
50 percent or more, and major portals weren’t shy about further
blurring the line between gossip and real news by blogging along
details without necessarily checking out the source.
With good reason. Yahoo Inc. CEO Carol Bartz told an investor
conference that the Woods story was “better than Michael Jackson
dying” for bringing people to her site and helping the company
sell enough extra advertising to boost profits.
The mayor of Las Vegas thought the same thing. With many of
Woods’ alleged lovers having links to the city and with Woods well
known in Vegas casinos and nightclubs, Oscar Goodman said it would
provide a boost to the local economy even if people no longer
believed that what happens in Vegas stays in Vegas.
Still, Woods remained in seclusion.
A police report released Monday in support of a Florida trooper
who suspected Woods was driving under the influence merely upped
the ante. The trooper had wanted Woods’ blood test results, after a
witness who wasn’t identified in the report said Woods had been
drinking alcohol earlier and had been prescribed two drugs, the
sleep aid Ambien and the painkiller Vicodin.
The next day his mother-in-law was rushed to the hospital after
collapsing in the bathroom. A frantic call from a woman who was
either Elin or her twin sister was quickly released, complete with
the sound of a child crying in the background.
None of it was funny, but that didn’t stop the jokes. Every
nighttime television host had his own, and what the professionals
missed was filled in by amateur comedians.
An animation from Taiwan showing a very Asian-looking Woods
crashing his car was an Internet hit, and a country-western song
about him was released. Someone posted another Barry White-like
song on YouTube, using the voice mail Woods allegedly left Grubbs
with a backing chorus, and at Hollywood Park a horse named
driveliketiger finished third in a race.
Though most of his fellow players expressed support for Woods
and were careful about what they said, the player who introduced
Woods to his wife wasn’t as forgiving. Elin Nordegren worked as a
nanny for Swedish golfer Jesper Parnevik when she and Woods first
met, and Parnevik thought they would be a good match.
“I told her this is the guy that I think is everything you
want. He’s true. He’s honest. He has great values. He has
everything you would want in a guy,” Parnevik said in an ESPN
interview. “And, uhh, I was wrong.”
Even his own management company piled on.
Barry Frank, IMG’s executive vice president for media sports
programming, was on a panel about college sports media, where all
the panelists were asked what sports business story they would be
following closely in the next year.
“How many girls Tiger was with,” Frank said.
Exactly two weeks after the accident, another statement was
posted on Woods’ Web site.
For the first time Woods admitted he had been unfaithful. “I am
deeply aware of the disappointment and hurt that my infidelity has
caused to so many people, most of all my wife and children,” he
He asked for forgiveness, and said he didn’t know if it would
ever be possible to repair the damage he caused.
Then he announced what would have been unthinkable only days
earlier: He was taking an indefinite break from golf to try to mend
his fractured family life.
Before the crash and before the women started coming forward,
Woods was staring at 2010 with great anticipation. He was playing
perhaps better than ever, and three of the four major golf
championships were at courses where he had won majors by runaway
margins in previous years.
Now there’s a possibility he could miss the Masters for the
first time in 14 years. He might not play in the U.S. Open at
Pebble Beach, where he won by a record 15 strokes in 2000.
No one knows when he will return, and whether he can retain the
famous focus that had made him arguably the greatest golfer ever.
The state of his marriage is also anyone’s guess, and there has
been no shortage of speculation about the future of the Woods
In just a matter of days an empire and a legend came crashing
down in ways no one would have imagined. The perfect firestorm
enveloped Woods and, for once in his life, he had no way of
controlling what was happening around him.
The fall from grace has been both sudden and spectacular. At the
peak of power just last month, he now faces an uncertain future
that can’t be changed with some clever marketing campaign.
This wasn’t just another case of an athlete gone bad. Woods was
the 2-year-old hitting golf balls on the Mike Douglas show, the
teenager who won three straight U.S. Amateurs, and the first
African-American to win the Masters.
He was the talent so great that Nike introduced him as a
professional with an advertising blitz behind the tagline “Hello
World,” and the figure so imposing that his late father, Earl,
predicted he would not only become greater than athletes such as
Muhammad Ali and Jackie Robinson, but one of the greatest figures
in world history.
“He’s qualified through his ethnicity to accomplish miracles.
He’s the bridge between the East and the West,” Earl Woods said in
1996. There is no limit because he has the guidance. I don’t know
yet exactly what form this will take. But he is the Chosen
Woods may not have accomplished miracles, but he did some
miraculous things on the golf course. His legend grew with every
win as he closed in on the records of Jack Nicklaus, and even a
knee injury that cost him the last half of 2008 couldn’t stop his
march to greatness.
His family life seemed as perfect as his golf. He married the
beautiful Elin five years ago, they honeymooned on his yacht
“Privacy” and soon started a family that includes two young
Even those who didn’t appreciate his play on the course admired
him as a man, above the scandalous behavior of so many sports
superstars these days.
Now, no one will ever look at him the same way again.
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