When Joint Venture (JV) Giveaway events first hit the scene, they were hailed as great ways to build a list of subscribers. And they worked. Everyone loved them. The contributors, who added hundreds, if not thousands to their lists. The members, who got loads of quality products for free.
The process was simple.
You added a quality gift to the event,
Members registered to receive your gift,
You built a list.
But now, I read a lot of anti-giveaway comment on the various forums. It seems that the IM world has fallen out of love with JV Giveaways.
What has changed?
Most obviously, the number of contributors has increased. It is not unusual now to see giveaway events with over 1000 contributors.
Then there is the quality of the gifts. With so many Private Label Rights (PLR) products out there, many gifts are rehashed over and over. And generally, little or no effort is taken by contributors to make the PLR products their own.
And duplicate gifts are now a problem. With the events becoming so large, unless the organiser checks each gift, then you might see the same gift appearing over and over. With options available to auto-approve every gift it’s all to easy to take the easy option. You can then boast that your event has 1000 gifts! Personally, I would rather boast that my event had 20 high quality gifts!
In the past giveaway events were all about building a list. Now, with One Time Offers, Special Offers and paid upgrades to get your gift ranked higher, it seems that the events are run more for the immediate financial gain of the organiser.
How can we re-build the reputation of giveaway events?
Well, there is nothing wrong with having 1000 contributors. But that comes with conditions.
The gifts must be high quality. Quantity should never take priority over quality!
Duplications should be removed.
Opt-in and Download pages should be checked for ease of use.
All of this means a whole load of extra work for the giveaway event manager, as he must go through every single gift that has been submitted. But in the long run, it is time well spent. Provide quality time and time again and contributors and members will continue to grace your events.
Giveaways should be about building a list. I am against the idea of upgrades meaning that contributors do not have to promote the event because they can buy enough points for their gift to be displayed. Giveaways work if everyone helps each other. It is surely not fair that some contributors who put in no effort to promote the event can have their gifts showing in prime position, yet others who are using all means at their disposal to promote see their gifts stuck on page 10.
Consider a recent event I ran with over 250 contributors. Of the top 11 contributors in the referals competition, 10 were upgraded members. And they accounted for over 50% of all referals. Had they not bothered to promote the event simply because they had upgraded, everybody would have suffered.
Everybody needs to promote!
So, how can you encourage promotion of the events by the contributors? AND indeed, by the members?
The threat of de-listing the contributors gift certainly works for contributors, as does the fact that the more referrals you get the higher your list is in the rankings. But it seems that the only way to get members and contributors to put some real effort into these events is through financial reward. Whether this is done by offering commissions or maybe running a referral competition is up to the organiser. But is there another way?
It should be enough that the event is high quality, with great gifts to have members promoting to their acquaintances. It SHOULD be, but it seems that it is not. The recent trend for monetizing giveaway events has somewhat poisoned them, in so much as contributors and organisers now seem to EXPECT to make money from the actual event, rather than building, nurturing then monetizing the opt-in list they get from the event.
Perhaps by removing the immediate financial gain from giveaway events, maybe we can then get back to what giveaways are really about.
BUILDING A LIST!
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